The Apple's iPhone in India: Ringing in New Fortunes? (referred as “Iphone Apple” from here on) case study provides evaluation & decision scenario in field of Global Business. Apple's iPhone in India: Ringing in New Fortunes? case study is a Harvard Business School (HBR) case study written by Tulsi Jayakumar. Did Apple have the pricing power to charge more than three times the cost of the iPhone in the Indian market? What would be Apple's best pricing strategy in a market like India? How could Apple grow its revenues and profits in one of the fastest-growing smartphone markets in the world? Tulsi Jayakumar is affiliated with SP Jain Institute of Management & Research.ĮMBA Pro Blue Ocean Strategy Approach for Apple's iPhone in India: Ringing in New Fortunes?Īt EMBA PRO, we provide corporate level professional Marketing Mix and Marketing Strategy solutions. The base model was priced at the equivalent of over US$900, about 39 per cent higher than the U.S. The India launch of the iPhone 7 was planned for October 7, 2016. Apple was now eyeing India, the third-largest smartphone market in the world, to replicate its China growth story. A multitude of factors had caused a dip in the sales of iPhones in the United States and China-Apple's key markets. The leader in the smartphone market was ousted from its number one position in fiscal year 2016 by the Samsung Group, which had a 20.5 per cent market share. However, Apple had witnessed an 18 per cent year-on-year dip in iPhone revenues in the first calendar quarter of 2016, dragging down Apple's revenues for the first time in 13 years. The new product, termed "the best, most advanced iPhone ever," was priced at three times its cost in the U.S. In September 2016, Apple prepared to launch a new version of its flagship product, the iPhone 7. EMBA Pro Blue Ocean Strategy for Apple's iPhone in India: Ringing in New Fortunes? case study
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